5.27.2012

Lara Miller for Target: GO Design web concept






This is a concept design for a "potential" future designer for Target's GO international clothing line. This campaign would be differ from past designers because there is an eco-friendly cause behind the clothing label. The clothing line would be committed to the global cultural movement for a sustainable future. The clothes come from environmentally friendly fabrics while utilizing fair labor practices. A portion of the proceeds of the clothing line would go to sustaining endangered species, all of which you can learn more about through this website.

The web experience:
This interactive site would be utilized as a showcase for the clothes and a resource to learn more about sustainability and the earth's endangered species. The fashion page as you see above would move much like a kaleidoscope when you click and drag it around. You will see several endangered species fashioning the clothing as you play with the "kaleidoscope."

2 comments:

Lara Miller said...

Oh my gosh, I just found this and I absolutely LOVE it! Thank you so much for using my brand as a case study.

Unknown said...

@lara....I'm ecstatic you ran into this and love it! Keep on designing! love your eco-friendly concept!